CS Team

Sebastian PuenteSebastian Puente, CEO

Sebastian co-founded Cultural Strategies and serves as its managing partner. His experience spans 17 years crafting, producing, and managing communications and media strategies for clients. As the chief operations officer for Hispanic Radio Network (currently Hispanic Communications Network), Sebastian oversaw the production and distribution of daily and weekly cause-oriented radio and print campaigns, reaching millions of Spanish-speakers across the Western Hemisphere on over 160 radio stations, 60 newspapers, and 4 satellite radio channels. Among its clients were the National Science Foundation, US Department of Labor, and Robert Woods Johnson Foundation. Sebastian co-founded an print and online media company that served thousands of Spanish-speaking homes with local search services and re-launched a weekly sports newspaper recognized nationally in 2008 with two José Martí Publishing Awards.  His insights contribute to the development of brand strategy, custom media publishing, stakeholder outreach and advocacy marketing.


Juan Tornoe, CMO

Juan has been working for more than 17 years on the media, agency and client sides of the marketing and advertising industry. At LatinWorks Marketing, Juan’s strategic planning and consumer research informed marketing programs for ESPN Deportes and Domino’s Pizza, among others. His unique media buying tactics were developed during his tenure at the Wizard of Ads and the Wizard Academy where he purchased more than $10 million annually in media for a variety of retail clients across the U.S. and Canada.

He has judged the AAF’s ADDY Awards and his blog, Hispanic Trending, is the leading Latino marketing and advertising blog. In addition to being an international public speaker, Juan has been published in several industry publications and newspapers, among them CNN’s AC360, Marketing y Medios, LatPro. com, Latino Magazine, The Dallas Morning News, and FutureNow’s GrokDotCom. Juan is frequently quoted in the news regarding his area of expertise and his insights appearing in The Wall Street Journal, The New York Times, USA Today, Reuters, The Associated Press, CNN, Los Angeles Times, NPR, BBC, and Univision.

Juan earned a master’s degree in business administration, with emphasis in marketing and total productivity management, from Universidad Francisco Marroquin in Guatemala. He oversees the firm’s planning, development, execution of client marketing and media buying activities.