Austin-Based Multicultural Communications Firm Recognized for Harris County Healthcare Alliance First Priority Campaign
Austin and Houston, Tex. (July 3, 2013) – Austin-based multicultural marketing agency Cultural Strategies Inc. has received a Gold Award in the 30th Annual Healthcare Advertising Awards. Cultural Strategies won the award in the “Total Ad Campaign Without TV” category for its First Priority campaign on behalf of the Harris County Healthcare Alliance.
The First Priority campaign was an effort to assist 10 separate community health centers increase awareness of their clinics within the Houston community. As part of the campaign’s advertising strategy, Cultural Strategies conducted primary research with patients and stakeholders to develop a message and tools that would facilitate referrals within the community. “We learned that existing patients within our participating health centers were eager to share the high quality care they receive but lacked the tools,” said Sebastian Puente, President of Cultural Strategies. “Many working families struggle to afford healthcare and are delighted to discover the accessibility in cost and locations the participating centers offer.”
In addition to training over 80 individual health ambassadors, First Priority helped establish working partnerships with the Houston Independent School District and Neighborhood Centers Inc. News media coverage of the campaign’s developments helped prospective patients locate services through a comprehensive web site and toll-free referral service. Print materials including a custom magazine were created to elevate the conversation and provide direct calls to action.
Cultural Strategies was one of nearly 4,000 entries in this year’s Healthcare Advertising Awards, making it the largest healthcare advertising awards competition, and one of the 10th largest of all advertising awards. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The Healthcare Advertising Awards are sponsored by the Healthcare Marketing Report; a complete listing of the winners can be found on the publication’s website.