Paul D. Shinkman from OhMyGov.com on Engaging Latinos
Go beyond language to engage Latinos online, expert says
Armando Rayo addresses the “wave” at Gov 2.0 Expo
By Paul D. Shinkman May 28 2010, 10:54 AM
The Latino population is a demographic that politicians cannot ignore. Latinos are densely populated in some of the country’s most politically influential states and metropolitan areas, including almost 5 million in Los Angeles, CA, and roughly 1.5 million in both Harris County, TX and Miami-Dade County, FL.
Speaking at the Gov 2.0 Expo on Tuesday, Armando Rayo of Austin, TX, vice president for engagement at Cultural Strategies, Inc., said that social media is key to reaching Latinos, but that any social campaign needs to go beyond just the language and also address Latino culture.
