Cultural Strategies at SXSW Eco – October 4
Mando Rayo, our VP of Engagement, will be presenting his Latino and green perspectives at the upcoming SXSW Eco. You can view his session information at www.sxsweco.com.
Latinos and Sustainability
When you think of Latinos and Sustainability, what comes to mind? Is it the conscious-minded person who chooses alternative transportation, recycles and grows their own vegetables? Or is it the person who lives in the city that has agricultural roots in their history, tends to chickens and roosters and rides their bicycle to work because they have no alternatives? Are sustainability practices important to Latinos?
We will explore the Latino market and trends: perceptions about Latinos in the sustainability movement through culture, traditions, history, choices and necessities; how to change behaviors and engage this booming population.
