This year, South by Southwest (SXSW) Interactive goes Urban Latin Contemporary with a Latino Lounge, After Party and Revolucionario Awards, Monday March 12 from 4 p.m. to 1 a.m. at Carlos Santana’s Maria Maria.
As part of its commitment to serving Latinos across platforms and creating interactive experiences, Univision News has teamed up with The Social Revolución to be the title sponsor of the first official Latino event at SXSW Interactive Festival. In addition to partaking in the Latino Lounge, Revolucionario Awards and After Party, Univision News will bring the latest coverage of the event and all the happenings at SXSWi.
“We are experiencing some of the most interesting transformations of our time, where content consumption is ubiquitous and our nation faces a new American reality,” said Fernando Rodriguez-Vila, Univision News editor. “And we are thrilled to have our Univision News team be a part of the ‘social revolución,’ while continuing to lead the efforts of engaging communities across platforms and during live events.”
The Social Revolución is an interactive movement of Latinos using social media as their platform to create and inspire change. Premiering as the first official Latino event at 2012 SXSW Interactive, The Social Revolución features The Latino Lounge, Revolucionario Awards, and After Party all taking place at Maria Maria.
The After Party lineup includes Cósmica Artists & Records’ Charanga Cakewalk and David Garza. Charanga Cakewalk is one of Austin’s finest indie Latin bands with sounds reminiscent of Buena Vista Social Club, Ibrahim Ferrer, Manu Chao and Los Lobos, while David Garza is another Austin-based indie singer and songwriter who has performed at many hot spots. At one point, Garza was named after Stevie Ray Vaughn as Austin Musician of the Decade.
“I’ve played gigs all over the Austin area for 20 plus years,” said Garza. “As musicians, we’re always looking to new platforms to be creative and lead changes. The Latino Lounge and After Party does just that, which is why I’m here. It brings a new twist to SXSW and also recognizes those who have really made a difference using social media.”
Joining Charanga Cakewalk and Garza is one of Spain’s top recording artists, Sony Music US Latin’s Beatriz Luengo. Her first appearance at SXSW, Luengo is a singer, songwriter and actress, whose versatility shines in her performances with Tony Bennett, Justin Timberlake, Shaggy, Alejandro Sanz, Ziggy Marley, Reik’s Jesus Navarro and her husband, Yotuel Romero of the Cuban group, Orishas. She received four nominations to the MTV Europe Awards and was up for Video of the Year at the 2012 Premio Lo Nuestro.
Interviews with the artists, highlights from their concerts and the entire lineup at the Latino Lounge including the Revolucionario Awards can be accessed at UnivisionNews.tumblr.com and www.thesocialrevolucion.com.
Nominations for The Revolucionario Awards closed on February 27, and were open to individuals, groups, organizations or brands that have inspired change using digital platforms. Six finalists will be recognized at The Latino Lounge on March 12.
The Social Revolución is the brainchild of Cultural Strategies (www.cultural-strategies.com) who, in the spirit of social media, is collaborating with digital partners including Latina Lista, Latino Rebels, Twitteros, Juan of Words, Being Latino, The News Taco, Cósmica Artists, Giant Noise, Pachanga Fest, thebigtino, Cuéntame, The New Latina and Descuento Libre. Other sponsors of the event include Tr3s, Hispanicize, Indigo Project Media and Latino Metro.
Univision’s award-winning News division is committed to informing the country’s fastest growing segment across all media platforms, including TV, Radio and Interactive. Hispanics count with the latest and most relevant content that impact the community through its network and local programs; online and mobile coverage via Univision News Tumblr, UnivisionNews.tumblr.com/ and UnivisionNoticias.com as well as the latest updates in English via @UnivisionNews, and on facebook.com/UnivisionNews, and in Spanish via @UniNoticias and facebook.com/univisionnoticias.