Sebastian was invited to join Bill Stotesbery on Monday June 7th at the KLRU Studios during the on-air pledge. Along with his insights on Austin’s Mexican American community he shared a touching story about watching American Experience: A Class Apart together with his daughter and the important discussion on culture and history that followed.
ACTIVE LEADER is a training that was developed for the Active Life Community Challenge by Mando Rayo. The video is part of an online leadership development training that engages & equips young people to becoming active, healthy civic leaders.
Imagine yourself being surrounded by creative ideas, innovative people and the inspiration to work on something your passionate about! Yeah, that’s pretty much where I’ve been in the last two months. I’ve been engaging, reaching out, brainstorming and connecting with Austin’s most talented and creative people, and now you get to experience that with the RISE Multicultural Entrepreneurs Series. The series is part of the 2010 RISE Entrepreneurship Conference that takes place next week, March 1-5th. RISE is a conference for entrepreneurs by entrepreneurs; it is intimate, relevant and inclusive. And it really is inclusive! I’ not just saying that because I happen to work on the project, well, maybe I am. The Multicultural Series brings entrepreneurs from different communities including Latinos, African-Americans, Asians – South Asians y mas. We have 60+ session hosts kickin’ real world knowledge via social media, start-ups, marketing, philanthropy, politics, life lessons and culture. I’m so appreciative for having the opportunity to work with these amazing people.
Ready to engage in learning and building relationships? Sign up at www.riseaustin.org for sessions in the Multicultural Entrepreneurs Series.
2010 Multicultural Entrepreneurs Series session highlights:
Can Political Engagement Help Your Business Succeed?
Ann del Llano, Southern Shift
Think Like a Banker
Piensa como un banquero
Anna Sanchez/Luisa Gavino Martinez, Wells Fargo
Best Bet: Why You Should Go All-In With Content Marketing
Ben Van Horn, Talk Back Media
Create and Hustle: How to make it as a grass roots promoter
Brandon Badillo, Bembe Entertainment
Media Incubator 2.0
Carl Settles, Texas Diversity Council
YouFM: Podcasting your Business and Yourself
Social Media en Español: cual es el punto?
Carlos Borberg, Pyrat Republik
You don’t know me but you should!
How to Use Public Relations Tools to Build and Manage Your Personal Brand
Christine Moline, Jane Doe Ink
Blogging for Cash and Prizes: How I left corporate America and got to work in my pajamas.
Cindy Casares, Guanabee Media
Don’t Quit Your Day Job: And Other Fairy Tales My Mother Told Me
Dr. Moe Anderson, TyMAC Books
Las 5 Lecciones de como atacar el mercado hispano (Para organizaciones y empresas)
Elias Hermida, 1800Hispano
What Makes Marketing go Viral
Elijah May, Encompass PR
From Strangers to Community
How and Why be a Certified Woman Minority Owned Business (WMBE) and DBE
Elizabeth Quintanilla, EQ
How to launch a trans-national services business using social media and bi-lingual skills
Cómo lanzar un negocio trans-nacional usando los medios sociales y tus habilidades bilingues
Fernando Labastida, Latin IT Marketing
The Marketing Investment
La Inversión en Mercadotecnia
Frank Garza, Vamos Marketing
Eight Points
Gary Hoover, Herb Kelleher Center for Entrepreneurship/UT
Como Iniciar Su Propia Empresa
Helena Escalante, All Things Mexico
People Over Process: An Approach to Small Business Hiring and Partnerships
Jason Villarreal, Villa Consulting Group
Stay lean, stay multifaceted, stay in business – An introduction to a freelancing, self employed and entrepreneurial mentality
Jay B Sauceda, Photographer
Hacking Online Cultures with Offline Behaviors: How to Turn Negative Feedback into Cheerleaders
Jennie Y. Chen, MisoHungry, Keep Austin Dog Friendly, Austin Drive Clean
Social Media Jam: A Hands-On Experience
Jennifer Navarette, Social Media Consultant
Cultural Competence: Leading diverse teams and engaging clients across cultures
Jeremy Solomon, Jeremy Solomon & Associates
Building a Solid Foundation – Liability Issues Facing All Small Business Owners & Entrepreneurs
Jerry Rios, Law Office of Jerry Rios, P.C.
Marketing to the Federal Government
Joyce Scott, Superb Speakers and Trainers Bureau
Entrepreneurship for Baby Boomers
Juan Carlos Mercado, 360 Solutions
Social meets Media: How today’s collaborative technologies are shaping the future of media.
Juan Garcia, New Media Producer, The University of Texas
The Changing Face of Philanthropy
Leo Ramirez, MiniDonations
Cause Related Marketing: How to incorporate your community and nonprofit collaboration into your marketing strategy
Lisa Goddard, Capital Area Food Bank
Building a Visible and Profitable Brand Online
Luis Sandoval Jr., Brand Evangelist/Speaker/Media
The First 2 Years: From Ideas to a Funded, Viable Start-up
Manoj Saxena, IBM Global Business Services, Vice President and Global Solutions Leader
Essential tools to start a social enterprise. (a practical workshop)
Martin Montero, SOLVE L3C
Twitter? Who has time for Twitter?
Maura Thomas, Regain Your Time
Trick or Tweet – Taking the Scary Out of Using Social Media to Promote Your Food Business
Michelle Cheng, Whitehurst, Harkness, Brees & Cheng, P.C.
Passion Test for Entrepreneurs
Why Vanilla is the best thing in the World
Monica Peraza, MexNet Alliance
Latinas Want More: How to Market to this Growing Segment & Why It Matters!
Rebecca Trevino, Dell
Stwittergy
Ricardo Guerrero, Stwittergy
Lights.Camera.Business
Rich Vasquez, David Neff, Aaron Bramley, Lights.Camera.Help
How to promote your company through PR
Roberto Hernandez, LatinWorks
Design Your Value Proposition to Separate Yourself from Competitors
Roy Nieto, SureScore, Educational Consulting
Social Media Marketing Lessons Learned from Politics
Shaine Mata, Shaine Mata & Associates
From Idea to Product in 60 minutes
Subramanian Rama, Intel Corp
Subliminal Branding: Make It Work for You. 7 Tips to Branding Success
Tina Balderrama Kubicek, B.S., M.Ed., Ph.D., Author, Speaker, Consultant
It’s 2010! One year closer to 2050, the year Hispanics become the majority in the U.S. If you’re not engaging Hispanics in your work; as volunteers, leaders, donors or board members; 2010 is a great year to start. It’s time nonprofit advocates (yes, I’m one of them) recognize the population shift and how these changes will impact communities across America. As of 2008, Latinos became the nation’s largest ethnic minority (*46.9 million) and by July 1, 2050, *132.8 million Hispanics will live in the U.S. That’s 30% of the U.S population! (*U.S. Census Bureau)
So let’s get started with Hispanic Engagement.
Hispanic Engagement is a process of building community, relationships, & trust with Hispanic communities. Hispanic Engagement utilizes authentic engagement strategies that create advocates for people, neighborhoods & issues within communities. It is an inclusive, innovative & culturally relevant approach that informs, educates, engages & strengthens communities.
That’s my official definition but let me make it easier for you. Enclosed are five strategies that will help your organization engage Hispanics in 2010.
Relationships
Building relationships with Hispanics is not much different than building relationships with other groups. When you build authentic relationships with Hispanics, treat them as valued stakeholders and keep their needs in mind. Once the trust is built, they will support you and open doors for you and your organization. Keep in mind that we like our platicas so get to know us first before you engage us in the business at hand.
La Cultura
Hispanics are as diverse as the American melting pot; we have varied traditions and experiences. One thing we have in common is that we value culture; and not one culture fits all. Hispanics born and raised in the U.S. will have different experiences from newly arrived immigrants from Mexico, Central or even South America. A Latino living in Los Angeles will have different cultural traditions from other Latinos living in Miami, Houston and yes, even Akron, Ohio.
Go to la gente
Find out where Latinos live; where they gather and go to them. Hispanics live in rural and urban areas, Latino neighborhoods and they gather in places they trust. Do some research, show up and start building relationships.
Collaborate
Forge relationships (notice a common theme?) with organizations deep-rooted in Hispanic communities. Learn from organizations that were founded in Latino communities and ones that have built trust with this population (i.e Hispanic professional groups, Catholic Diocese, LULAC, El Concilio, NCLR, etc.)
Be a resource
It takes two to form the relationship. Nonprofits have needs and so do Hispanics. Take the time to listen & understand what the needs, wants and aspirations are for Hispanic communities. Ask yourselves, “How can I be a resource for Hispanics in my community?” By helping and being a resource, you’re showing that you care about this community and you’ll create advocates along the way.
I hope these five Hispanic Engagement strategies will help you get started. Muchisima suerte en 2010!
Adelante,
Armando “Mando” Rayo
Celebrando Austin is the new tagline for the Annual Awards and Installation Banquet, the GAHCC’s signature event of 37 years. The banquet will still consist of distinguished awards, the installation of the new Board of Directors, and live music. Celebrando Austin will celebrate the beauty and prosperity of the city we live in!
Celebrando Austin promises to be an exciting night with live entertainment, food, and dance that celebrates the history and future of the Greater Austin Area.
Saturday, March 6, 2010
Hilton Austin Hotel
Early registration rates valid until January 21, 2010. To purchase tickets and details, contact Mercedes Feris at (512) 462-4318 or email mferis(at)gahcc.org.
Restore-Austin.org is catalyzing a movement for the individual, collective, and social renewal of Austin
Guest Post: Neighborhood Engagement, a Balanced Approach by Armando Rayo
January 1, 2010 by Matthew Hansen
I met Armando about 2 months ago over some amazing breakfast tacos and great Mexican coffee. It didn’t take me long to figure out that Armando was not only a genius in his line of work, but was very passionate about it. In fact, on March 6th Armando will be doing a community project leadership training for Restore Austin at Austin New Church. To find out more about the training, click HERE. I asked Armando to do a guest blog for Restore Austin to kick our year off…enjoy!…read more.