Physicians, elected leaders, and health advocates mark anniversary by rallying Houstonians to “To put down cigarettes for good”. Minority health coalitions, including the Hispanic Health Coalition, advocated in support of the City of Houston’s Smoking Ordinance and have continued to work over these last three years to help thousands of residents and workers stay healthy. Smoke-free workplaces and public spaces are essential to ensuring the public health and wellbeing of our residents. “Smoke-Free for 3” is a coordinated effort lead by Houston’s minority health coalitions and physicians to celebrate the city’s commitment and encourage Houstonians to seek their doctor’s advice on how to quit smoking.
Go beyond language to engage Latinos online, expert says
Armando Rayo addresses the “wave” at Gov 2.0 Expo
By Paul D. Shinkman May 28 2010, 10:54 AM
The Latino population is a demographic that politicians cannot ignore. Latinos are densely populated in some of the country’s most politically influential states and metropolitan areas, including almost 5 million in Los Angeles, CA, and roughly 1.5 million in both Harris County, TX and Miami-Dade County, FL.
Speaking at the Gov 2.0 Expo on Tuesday, Armando Rayo of Austin, TX, vice president for engagement at Cultural Strategies, Inc., said that social media is key to reaching Latinos, but that any social campaign needs to go beyond just the language and also address Latino culture.
ACTIVE LEADER is a training that was developed for the Active Life Community Challenge by Mando Rayo. The video is part of an online leadership development training that engages & equips young people to becoming active, healthy civic leaders.
The Austin American Statesman rolled out the digital carpet on March 14 to honor 25 Social Media Award Winners. Our engagement Capitan, Armando Rayo was among the list.
Read the Story BIO: Mando Rayo’s work spans multiple roles, and social media is a major instrument in this toolkit. As vice president of engagement at Cultural Strategies, Mando offers clients insights into the Hispanic community as well as strategic and effective ideas that enable clients to enlist more Hispanics to their cause. As director of community engagement at United Way Capital Area/Hands On Central Texas, Mando specializes in creating opportunities for community engagement, with a focus on leadership development and social innovations. In both these roles, he’s developed innovative cultural programming for a variety of clients, including MPower Foundation/RISE Conference, Tate Austin Hahn, Lance Armstrong Foundation, Goodwill Industries of Central Texas, CASA of Travis County, The Cipher-Austin’s Hip-Hop Project, ACTIVE Life and the Greater Austin Hispanic Chamber of Commerce. Social media allows exponential outreach for his mission by empowering like-minded community members with information they use to build this community together. His alter ego, as Austin’s resident taco ambassador for TacoJournalism.com, brings flavor and fun to his work.
Judges’ Comments: Mando Rayo is all about doing good work and eating good tacos. His day job is to use technology to build support for the United Way, but he’s also a creator of TacoJournalism.com, a great site dedicated to finding Austin’s best food wrapped in a tortilla.
May 25-27, Washington, DC When citizens interact with their government, powerful things can happen. Government 2.0 means doing more with small teams, and even the power of one. It means exploiting global creativity and changing workplace models and traditional designs for carrying out missions. It means infusing old processes with new technology. It means unlocking stores of data that can better inform and empower people about their communities, and governments about decision making. It means change has come to America.
Web 2.0 technology has shown that transparency, participation, collaboration add up to increased efficiency for the technology industry. Gov 2.0 harnesses this same effect for the public good. Gov 2.0 is the power to change the world.
Gov 2.0 Expo will showcase the real-world application of Web 2.0 technologies in government and municipal sectors, featuring a practical program that will teach government employees and contractors how to apply technology best practices to government programs, and in turn introduce new companies to the government market.
Hispanic Engagement Session
Latinos are now the largest minority in the United States. By 2050, 30% of the U.S. population will be of Latino descent, making them a significant economic force. Understanding Hispanic population trends, how diverse this community truly is and utilizing effective engagement strategies will help you create advocates with this booming population.
