Austin•
on April 22nd, 2013•
Cultural Strategies (CS) is an integrated communications company based in Austin, TX that provides clients Advertising, Public Relations, Digital Media, Social and Peer-to-Peer Communication services. We’ve been blessed to work on behalf of a variety of admired and respected companies and organizations including Seton Family of Hospitals, The University of Texas System, Harris County Healthcare Alliance, Texas Gas Service, Chicago Wilderness, Texas Association of Community Health Centers, United Ways of Texas, Smoke-Free Texas and The City of Austin to name a few.
Culture is powerful. Artists, musicians, welders, postal workers, soccer moms – all have unique experiences they share among one another. We strive to accentuate their moments with words, images and experiences we create in partnership with our clients. You’ll have to ask our clients if we’re any good at it.
If you consider yourself a good practitioner of creative thinking and methodical implementations, punctuated with a passion for innovation; we’d like to talk with you.
CS is currently recruiting for a Creative Director who can be…
1. Responsible for the creative work produced by the agency; print, digital, branding and media.
2. Act fearlessly as an Art Director, while managing a team of contractors and vendors.
3. Develop and give presentations to key client contacts on major campaigns.
4. Has the ability to build relationships with key people at the client’s office, front meetings and input at a strategic brand level.
5. Collaborates with Account Management colleagues to ensure effective campaign development and execution.
6. Assists with business development activities on assigned accounts and/or new accounts. Establishes and monitors standards, processes, and communications.
We’re a small agency that values solutions and a roll-up-the sleeves attitude. Our musts?
1. 10+ years of experience in a Creative department of an advertising agency.
2. Impressive Adobe Suite DIY skills, and portfolio to prove it.
3. Fully bilingual (English-Spanish) – both written and spoken
4. Self-directed, flexible
Tell us your story. We’re on email…all the time.
spuente@cultural-strategies.com, jtornoe@cultural-strategies.com
Austin•
on September 5th, 2012•
Position: Fall Internship with growing Multicultural Advertising and Communications Firm.
Description of Duties: Support our team in various exciting projects that include SXSW, clients in healthcare, education, non-profit, and new business opportunities that may come our way. You will get a wide range of experience from planning and research to creative execution.
Qualifications Sought: Inspiring, motivated, organized, detail-driven, confident and most of all positive. The ideal candidate will have an interest in the fields of marketing and advertising as well as an interest in reaching, and having a conversation, with a multicultural market. Work isn’t based on a clock in/out schedule – we are thinkers and pursue solutions throughout our day- to-day lives. Ability to multi-task in a fast-paced environment is highly encouraged.
Schedule: Interns are required to work 10-20 hours (on average) per week. Flexible office hours are Monday through Friday, 8:30 a.m. to 5:30 p.m.
Benefits: Exposure to the workings of a full-service advertising, marketing, communications firm; also a unique opportunity to be exposed to industry trendsetters, lifetime scholars and simply put – how you get things done in such a competitive field.
Compensation: Unpaid or college credit if university program allows – the experience is invaluable.
To Apply: Please submit your resume with a cover letter to Jessika Gomez-Duarte at jgduarte@cultural-strategies.com.
Position is open until filled.
By Dave Schechter, CNN Senior National Editor
updated 10:09 AM EDT, Thu May 31, 2012
Washington (CNN) — The first Latino president of the United States already has been born.
Henry Cisneros, the former San Antonio mayor who was secretary of the Department of Housing and Urban Development in the Clinton administration, made the suggestion three years ago in an interview with the Spanish-language news service EFE.
“I don’t know if he or she’s in elementary school or in law school or is already elected … to public office, but I believe that that person is already alive, and we’re 20 years or less away from having a Latino or Latina president,” said Cisneros, whose own path to higher office may have been derailed by personal scandal and who today is executive chairman of CityView, an urban development investment firm.
When the day comes that Cisneros predicted, the man or woman behind the resolute desk in the Oval Office will represent an ever-increasing segment of the population. Latinos (or Hispanics, the official government term) made up 15.5% of the U.S. population in 2010, but by 2050 they’re projected to approach 25% of the population.
The American, the online magazine of the American Enterprise Institute, calls the Hispanic electorate a “sleeping giant” yet to wake.
Latino vote may decide 2012 election Fight for the Latino vote in 2012 Latinos divided on same-sex marriage issue Rubio on winning Florida’s Hispanic voters
Whether or not Latinos’ percentage in the electorate has kept pace with their growth in the population — and the data indicates that at present it has not — it may one day be enough to sway elections from the statehouse to the White House and stops in between.
Not one ‘Latino vote’
Conventional wisdom lumps together “the Latino vote.” But that community includes millions of people claiming dozens of countries of origin, speaking more than just Spanish. It is not now — nor in the future — likely to be anything so homogenous.
Juan Guillermo Tornoe, owner of Hispanic Trending Inc., a marketing and advertising firm in Austin, Texas, and author of the Hispanic Trending blog, is “counting the days” until he is eligible to become a U.S. citizen in a couple of years and vote in a presidential election.
To access the rest of this story please visit CNN.
Austin•
on March 2nd, 2012•
This year, South by Southwest (SXSW) Interactive goes Urban Latin Contemporary with a Latino Lounge, After Party and Revolucionario Awards, Monday March 12 from 4 p.m. to 1 a.m. at Carlos Santana’s Maria Maria.
As part of its commitment to serving Latinos across platforms and creating interactive experiences, Univision News has teamed up with The Social Revolución to be the title sponsor of the first official Latino event at SXSW Interactive Festival. In addition to partaking in the Latino Lounge, Revolucionario Awards and After Party, Univision News will bring the latest coverage of the event and all the happenings at SXSWi.
“We are experiencing some of the most interesting transformations of our time, where content consumption is ubiquitous and our nation faces a new American reality,” said Fernando Rodriguez-Vila, Univision News editor. “And we are thrilled to have our Univision News team be a part of the ‘social revolución,’ while continuing to lead the efforts of engaging communities across platforms and during live events.”
The Social Revolución is an interactive movement of Latinos using social media as their platform to create and inspire change. Premiering as the first official Latino event at 2012 SXSW Interactive, The Social Revolución features The Latino Lounge, Revolucionario Awards, and After Party all taking place at Maria Maria.
The After Party lineup includes Cósmica Artists & Records’ Charanga Cakewalk and David Garza. Charanga Cakewalk is one of Austin’s finest indie Latin bands with sounds reminiscent of Buena Vista Social Club, Ibrahim Ferrer, Manu Chao and Los Lobos, while David Garza is another Austin-based indie singer and songwriter who has performed at many hot spots. At one point, Garza was named after Stevie Ray Vaughn as Austin Musician of the Decade.
“I’ve played gigs all over the Austin area for 20 plus years,” said Garza. “As musicians, we’re always looking to new platforms to be creative and lead changes. The Latino Lounge and After Party does just that, which is why I’m here. It brings a new twist to SXSW and also recognizes those who have really made a difference using social media.”
Joining Charanga Cakewalk and Garza is one of Spain’s top recording artists, Sony Music US Latin’s Beatriz Luengo. Her first appearance at SXSW, Luengo is a singer, songwriter and actress, whose versatility shines in her performances with Tony Bennett, Justin Timberlake, Shaggy, Alejandro Sanz, Ziggy Marley, Reik’s Jesus Navarro and her husband, Yotuel Romero of the Cuban group, Orishas. She received four nominations to the MTV Europe Awards and was up for Video of the Year at the 2012 Premio Lo Nuestro.
Interviews with the artists, highlights from their concerts and the entire lineup at the Latino Lounge including the Revolucionario Awards can be accessed at UnivisionNews.tumblr.com and www.thesocialrevolucion.com.
Nominations for The Revolucionario Awards closed on February 27, and were open to individuals, groups, organizations or brands that have inspired change using digital platforms. Six finalists will be recognized at The Latino Lounge on March 12.
The Social Revolución is the brainchild of Cultural Strategies (www.cultural-strategies.com) who, in the spirit of social media, is collaborating with digital partners including Latina Lista, Latino Rebels, Twitteros, Juan of Words, Being Latino, The News Taco, Cósmica Artists, Giant Noise, Pachanga Fest, thebigtino, Cuéntame, The New Latina and Descuento Libre. Other sponsors of the event include Tr3s, Hispanicize, Indigo Project Media and Latino Metro.
Univision’s award-winning News division is committed to informing the country’s fastest growing segment across all media platforms, including TV, Radio and Interactive. Hispanics count with the latest and most relevant content that impact the community through its network and local programs; online and mobile coverage via Univision News Tumblr, UnivisionNews.tumblr.com/ and UnivisionNoticias.com as well as the latest updates in English via @UnivisionNews, and on facebook.com/UnivisionNews, and in Spanish via @UniNoticias and facebook.com/univisionnoticias.
Austin•
on March 2nd, 2012•
The First Social Revolución, Latino Lounge and Revolucionario Awards Launching at SXSW Interactive
AUSTIN (February 15, 2012) – South By Southwest (SXSW) Interactive just turned up the heat a few notches. An incubator of cutting-edge technologies, this year’s festival will feature the first official Latino Lounge and Revolucionario Awards March 12 at Carlos Santana’s Maria Maria restaurant.
As part of the nation’s premiere venue for the latest from the music and technology industries, SXSW Interactive will be the stage for the unveiling of The Social Revolución and Revolucionario Awards, an interactive movement of Latinos using social media as their platform to create and inspire change. The Revolucionario Awards recognize Latino visionaries using social media to create change, and the search is on through February.
“With so many inspiring Social Revolucionarios, we felt there was a need to honor our bright stars through the RevolucionarioAwards at SXSW’s first ever Latino Lounge,” said Sebastian Puente, founder of Cultural Strategies, a multicultural marketing and advertising firm based in Austin.
The Revolucionario Awards are open to nominees who have excelled in one of three areas. The first category is for trendsetters who impact the Hispanic market online and off. New Americanos who are redefining what it means to be Latino, and are influencing their online community from their multicultural perspective.
The second award entry classification is open to Latinos who mobilize their causes online and off fostering communities, spreading positive change and inspiring people to take action.
The third award category seeks innovators who redefine how to reach Latinos now and in the future. Forward thinking individuals or companies who are connecting with Latinos through revolutionary ideas and technologies that are authentic to the Latino market.
“Latinos tend to be much younger and open to adopting new technologies,” continued Puente. “They seamlessly represent two worlds and are constantly redefining what it means to be Latino as trendsetters and innovators. They welcome the newest online tools to engage people in their networks and mobilize them to take action which is why we expect to see some world class entries.”
Among some of the nominees are a campaign in Mexico that accumulated 31,000 Portraits for Peace; a response to the Bastrop Wildfires; One Million Voices, an anti-terrorist Facebook movement in Colombia; and Vocabador, an educational app for students with a Lucha Libre theme.
A panel of judges will select six finalists who will be recognized at The Social Revolución Latino Lounge March 12 in Austin, TX.
The Social Revolución is the brainchild of Cultural Strategies who, in the spirit of social media is collaborating with digital partners including Latina Lista, Latino Rebels, Twitteros, Juan of Words, Being Latino, The News Taco, Cósmica Artists, Giant Noise, Pachanga Fest, Cuéntame and The New Latina. Sponsors of the event include Tr3s, Hispanicize, and LatinoMetro.com.
Individuals, groups, organizations or brands that have inspired change can enter the awards by February 27 atwww.TheSocialRevolucion.com.
Austin•
on January 16th, 2012•
Position: Internship with growing Multicultural Advertising and Communications Firm.
Description of Duties: Support our team in various exciting projects that include SXSW, clients in healthcare, education, non-profit, and new business opportunities that may come our way. You will get a wide range of experience from planning and research to creative execution.
Qualifications Sought: Inspiring, motivated, organized, detail-driven, confident and most of all positive. The ideal candidate will have an interest in the fields of marketing and advertising as well as an interest in reaching, and having a conversation, with a multicultural market. Work isn’t based on a clock in/out schedule – we are thinkers and pursue solutions throughout our day- to-day lives. Ability to multi-task in a fast-paced environment is highly encouraged.
Schedule: Interns are required to work 20 hours (on average) per week. Flexible office hours are Monday through Friday, 8:30 a.m. to 5:30 p.m.
Benefits: Exposure to the workings of a full-service advertising, marketing, communications firm; also a unique opportunity to be exposed to industry trendsetters, lifetime scholars and simply put – how you get things done in such a competitive field.
Compensation: Unpaid or college credit if university program allows – the experience is invaluable.
To Apply: Please submit your resume with a cover letter to Paulina Artieda at partieda@cultural-strategies.com.
Position is open until filled.
Austin•
on October 4th, 2011•
Mando Rayo, our VP of Engagement, will be presenting his Latino and green perspectives at the upcoming SXSW Eco. You can view his session information at
www.sxsweco.com.
Latinos and Sustainability
When you think of Latinos and Sustainability, what comes to mind? Is it the conscious-minded person who chooses alternative transportation, recycles and grows their own vegetables? Or is it the person who lives in the city that has agricultural roots in their history, tends to chickens and roosters and rides their bicycle to work because they have no alternatives? Are sustainability practices important to Latinos?
We will explore the Latino market and trends: perceptions about Latinos in the sustainability movement through culture, traditions, history, choices and necessities; how to change behaviors and engage this booming population.
Austin•
on September 30th, 2011•
Congratulations to Mando Rayo, our in-house engagement strategist and taco connoisseur, for making the 2011 Out & About 500: Interactive list.
Stay tuned for more taco news via TacoJournalism and Cultural Strategies!
Austin•
on September 30th, 2011•
We’re celebrating Hispanic Heritage Month and supporting KLRU TV-PBS Austin with the launch of Vme Spanish language programming.
Join us for the festivities:
In the latest U.S. Census, the Hispanic population reached 50 million and, according to the Pew Hispanic Center, Latinos represented more than half of U.S. population growth in the last decade.Pew projects that by 2050, the Hispanic population will reach about 130 million. Today Hispanic buying power is more than $1 trillion of the $11 trillion U.S. market. It’s expected to reach $1.3 trillion in 2015, according to market research firm Packaged Facts. (read full story)
