Austin•
on January 16th, 2012•
Position: Internship with growing Multicultural Advertising and Communications Firm.
Description of Duties: Support our team in various exciting projects that include SXSW, clients in healthcare, education, non-profit, and new business opportunities that may come our way. You will get a wide range of experience from planning and research to creative execution.
Qualifications Sought: Inspiring, motivated, organized, detail-driven, confident and most of all positive. The ideal candidate will have an interest in the fields of marketing and advertising as well as an interest in reaching, and having a conversation, with a multicultural market. Work isn’t based on a clock in/out schedule – we are thinkers and pursue solutions throughout our day- to-day lives. Ability to multi-task in a fast-paced environment is highly encouraged.
Schedule: Interns are required to work 20 hours (on average) per week. Flexible office hours are Monday through Friday, 8:30 a.m. to 5:30 p.m.
Benefits: Exposure to the workings of a full-service advertising, marketing, communications firm; also a unique opportunity to be exposed to industry trendsetters, lifetime scholars and simply put – how you get things done in such a competitive field.
Compensation: Unpaid or college credit if university program allows – the experience is invaluable.
To Apply: Please submit your resume with a cover letter to Paulina Artieda at partieda@cultural-strategies.com.
Position is open until filled.
Austin•
on October 4th, 2011•
Mando Rayo, our VP of Engagement, will be presenting his Latino and green perspectives at the upcoming SXSW Eco. You can view his session information at
www.sxsweco.com.
Latinos and Sustainability
When you think of Latinos and Sustainability, what comes to mind? Is it the conscious-minded person who chooses alternative transportation, recycles and grows their own vegetables? Or is it the person who lives in the city that has agricultural roots in their history, tends to chickens and roosters and rides their bicycle to work because they have no alternatives? Are sustainability practices important to Latinos?
We will explore the Latino market and trends: perceptions about Latinos in the sustainability movement through culture, traditions, history, choices and necessities; how to change behaviors and engage this booming population.
Austin•
on September 30th, 2011•
Congratulations to Mando Rayo, our in-house engagement strategist and taco connoisseur, for making the 2011 Out & About 500: Interactive list.
Stay tuned for more taco news via TacoJournalism and Cultural Strategies!
Austin•
on September 30th, 2011•
We’re celebrating Hispanic Heritage Month and supporting KLRU TV-PBS Austin with the launch of Vme Spanish language programming.
Join us for the festivities:
In the latest U.S. Census, the Hispanic population reached 50 million and, according to the Pew Hispanic Center, Latinos represented more than half of U.S. population growth in the last decade.Pew projects that by 2050, the Hispanic population will reach about 130 million. Today Hispanic buying power is more than $1 trillion of the $11 trillion U.S. market. It’s expected to reach $1.3 trillion in 2015, according to market research firm Packaged Facts. (read full story)
The world’s brewing giants, struggling to eke out growth in the sluggish U.S. market, are stepping up their courtship of the country’s Hispanics.
This summer, MillerCoors is rolling out bilingual packaging in the U.S., adding Spanish to the cartons that hold bottles or cans of its Coors Light and Miller Lite brands. It is also sponsoring a Mexican soccer league.
Anheuser-Busch InBev NV, which says its Bud Light and Budweiser are the top-selling brews among Hispanics in the U.S., is increasing its spending on ads in Spanish-language media. And it has struck a deal for Bud Light to sponsor Cuban-American rapper Pitbull’s fall concert tour. (read full story)
Austin•
on April 15th, 2011•
Last week our VP of Engagement, Mando Rayo, had the opportunity to share his perspectives on social equity, Latinos and the sustainability movement at the Go Green Conference. While we still need to change behaviors in the Latino community, it is important to also change perspectives within the sustainability movement. If you’re interested in learning about what he means when he says “changing perspectives,” continue reading…
Sustainability and Latinos
By Mando Rayo
When you think of sustainability, the environment and going “green”, what comes to mind? Is it the conscious-minded people who chooses alternative transportation, recycles and grows their own veggies? Or is it the person who lives in the city but has agriculture in their family history, tends to multiple chickens and roosters and rides their bicycle to and from work because they have no alternatives? I think of the latter.
Even though you can’t help but walk through a minefield when making generalization about any demographic and/or ethnicity in America, there are certain realities that I invite you to ponder; new information that will make you at the very least reconsider the assumptions you make when running into certain sub-segments of the Latino market.
Let me expand.
Culture, Traditions and History
Among Latino and other sustainability is a very familiar concept, in fact, it’s goes back many generations. My grandparents and their grandparents before them, farmed and cultivated their lands with vegetables, fruits and the foods they needed to feed their families and make a living. In the kitchen, they developed and passed on traditions to the next generation including reusing plastic bags and foil paper and creating new dishes from a hodge podge of leftover items. These practices, often starting out of necessity, have become traditions and part of our culture. Among Latinos and especially those in low-income communities, you have to save where you can in order to provide for your family—you have to conserve. While many Latinos may not label themselves “green,” they actually are; they just don’t do it by definition, they do it because it’s a part of their culture.
Choice vs. Necessity
Is the construction worker who rides his bicycle to work going “green” or does he do it because of necessity? How many of us are afforded the choice to leave the car at home and ride our bikes to work or for recreational purposes? Do you consider people in low-income communities as environmentally-friendly because they ride the bus? You could. A lot of us, including myself, are afforded these choices but many Latinos and African-Americans that are living in poverty do not have the luxury to make these choices. For Latinos living in these conditions, it is a matter of necessity; the necessity to get to work, make a living, getting by and providing for their families. With necessity comes ingenuity. We see it in its simplest form by recycling plastic bags and foil paper, by washing and reusing them, or by repurposing old aluminum cans or glass jars for tools and containers and even art projects. While some Latinos, especially older generations, may not consider themselves environmentalist, many of them have been doing their part through culture and traditions.
Creating Inclusion
Sustainability and the organized environmental movement for the large part has been part of the mainstream. The poor and multicultural communities have not been part of this organized movement not because they’ve been intentionally excluded, but simply because not enough relationships and connections exist between these groups. Latinos and most multicultural communities do care about sustainability and doing their part to be “green”. However, they do it in their own informal way, rooted in cultural traditions and understandings. What organizations and businesses need to do is begin the process of understanding how these issues affect and are relevant to Latino communities. If they truly want diverse insights, perspectives, influence, connections, advocates, and $171 billion of Texas’ Latino buying power the organized environmental movement needs to take time to understand their needs, wants and aspirations. It’s about meeting their necessities, your organization/business’ needs and meeting in the middle or reaching the sweet spot. Once you hit the sweet spot, you can move forward together.
There are real connections between sustainability and Latinos. As we continue this work, we have to change perceptions as well as behaviors and start connecting the issues in more meaningful and relevant ways that include culture, traditions and experiences.
There are definitely situations in which these same Latinos, due to either lack of information or out of pure necessity are engaging in practices negative to the environment. These are opportunities for both nonprofit organizations and the business world as far as educating and empowering these individuals to take environmentally-friendly decisions.
Austin•
on March 13th, 2011•
Cultural Strategies was reccently mentioned by the Austin American-Statesman in its coverage of growing efforts by nonprofits to reach out to Latinos:
As Austin’s Hispanic population increases, some local nonprofit groups are boosting their efforts reach Latinos.
They’re seeking bilingual staffers. They’re trying to recruit Hispanic donors, volunteers and board members. They’re consulting strategists to better understand the culture and reach people more effectively.
Meanwhile, Cultural Strategies — a Latino-focused marketing and advertising company — and the Texas Association of Nonprofit Organizations recently created Engage 501 , a training series designed to teach Texas charities about population changes, cultural differences, multicultural marketing and building relationships with communities. That program will begin in the spring.
To access the rest of this story please visit the Austin American-Statesman.
Austin•
on March 8th, 2011•
Rayo teams up with Austin American-Statesman’s food writer, Addie Broyles, Austin Eavesdrop and Bleet-up editor, Tolly Moseley and Digging blog writer/publisher, Pam Penick to present at SXSWi: Building Community in a Blogger-Eat-Blogger World. Rayo will discuss strategies to building online and offline communities through his chronicles at TacoJournalism.com.
About the Panel:
Among bloggers, competition for page views and followers can be fierce, and as more people jump in, it feels like we’re all picking at the same slice of pie. How do you encourage bloggers in your online space to collaborate instead of compete, and better yet, how do you build an offline community whose members have real-life, meaningful relationships? Learn from Austin food bloggers who have used tweet ups, taco tours, potlucks and blogger events to create an offline community of more than 400 members. By choosing to become friends over foes, the bloggers have been able to give back to their city through fundraisers and awareness campaigns, such as the Hunger Awareness Project where bloggers wrote about living off food stamps and food pantry donations for a week
Details:
Sunday, March 13
3:30-5:00pm
Hyatt- TX Ballroom 5-7
208 Barton Springs Rd
Austin•
on March 8th, 2011•
Mando, our proclaimed nonprofit guy with a “Si Se Puede” attitude is one of 10 honorees for the 2011 SXSW Interactive Dewey Winburne Community Service Award. Mando will receive the award at a ceremony on the launch of SXSWi on Friday, March 11 at the Driskill Hotel.
MORE ABOUT DEWEY: One of the founders of SXSW Interactive, Dewey believed that new media technology could help level the playing field between the haves and the have nots in our society. A tireless and passionate teacher, Dewey was also a very strong believer in the power of education. This award emphasizes the power of technology to reach and improve traditionally under-served sections of our community.
