Texas State Low Cost Insurance

Texas State Low Cost Insurance was a statewide property and casualty insurance company interested in capitalizing on its ability to serve the Latino market with auto, home and renters insurance services.  The goal of our campaign was to highlight the brand’s attributes and increase quote counts among the target audience. Cultural strategies did market research which informed the development and implementation of a marketing plan, which included radio, print, direct-to-home, online video, and billboard advertising, website development, in-store signage, and participation at community festivals.