Whether you are marketing coffee or mobilizing grass-tops stakeholders, success hinges on the company’s ability to break through the noise and connect with your audience emotionally. So, how well do you know them? Are you sensitive to their use of language in and out of home, when talking business or socializing with family and friends? How about their habits? What type of media do they consume? More importantly, what do they think of you?
The fact is, Latinos are not a monolithic group. Their views and backgrounds are much more diverse than stereotypes portray. From socio-economic to generational, understanding the differences and their rich cultural nuances is our work. Our team represents over 40 years of experience in Latino marketing, creating solutions for companies like yours.
At Cultural Strategies, we create vehicles and opportunities that allow our client’s voice to be heard in the right spaces. Let us help you remain relevant through a process we promise will be nothing short of inclusive, methodical, and imaginative.