What Clients Say
“When you hire Cultural Strategies to do a job, they give that job their complete undivided attention. They approach every project with a passion and focus rarely found in an outsourced marketing company. Their projects are on their mind at all hours, and it’s not uncommon to receive emails from them late at night or on the weekends, as they hash out new strategies. In addition, they have been very respectful of our budget, and track and treat every dollar as if it were their own, to ensure we receive maximum value. Hiring Cultural Strategies has definitely been worth the money.”
– Matthew J. Long, President, Cayetano Development, LLC.
“Working with Cultural Strategies on this project totally elevated our message and helped us build a much more effective strategy around fundraising. Juan helped every step of the way from doing research, to providing strategic feedback, to helping us design some beautiful creative pieces that tell the story of our mission to our donors. I highly recommend Juan and his team for any project.”
– Reenie Collins, Executive Director, Health Alliance for Austin Musicians (HAAM)
“Cultural Strategies is the Gold Standard for customer service and we really enjoy doing business with them. Anytime we needed anything, Juan responds promptly, graciously and fulfills our requests in a timely fashion. We know that when we hire them, they will ensure the work is completed to the highest standards of production and with a keen eye towards reaching diverse audiences. The Latinx population is very diverse. Juan and the Cultural Strategies team helped us develop our Spanish language voice with great care and attention to ensure that the vocabulary we chose encompassed multiple ethnic identities and reflected our values as an organization. We have learned a lot through our partnership with them. We have continued to use and update the Glossary they helped us create. It was one of the foundational pieces used to build our Language Access team which still remains very active and it is a valued reference document in our internal process for translating materials to Spanish. I would recommend Cultural Strategies to any group interested in engaging the Latinx community or polishing their Spanish language presence. It is truly a worthwhile investment.”
– Hilda Gutiérrez, Food Access Director, Sustainable Food Center
“Nuestro Futuro was a research and community engagement project seeking to engage Latinos in all sectors of the Silicon Valley. The community survey, which Cultural Strategies helped conceptualize and design both bilingually and in-print/electronic formats, made the process of engaging different Latino communities much more successful. In addition, Cultural Strategies worked with us in other key areas, such as coming to San Jose to do preliminary research and one-on-one interviews with community leaders and local residents; putting together the Nuestro Futuro launch public presentation; and creating a subsequent Nuestro Futuro toolkit that served as a training manual to our staff and resource guide to our partners and volunteers.”
– Ron Gonzales, President & CEO, Hispanic Foundation of Silicon Valley
“For the past three years Cultural Strategies has been a subcontractor to SP+ for Parking Facilities management at Austin Bergstrom International Airport (ABIA). Consistently throughout this relationship the Cultural Strategies team has been highly responsive to our requests, brought creativity into marketing concepts, and provided guidance to increase effectiveness of our marketing campaigns. We are very happy with our choice in vendors for marketing support and will continue to grow in the breadth of services for which we utilize the Cultural Strategies team.”
– Christina Combs, Airport Business Development Manager, SP+
“Cultural Strategies has been a key piece of Central Health’s education and outreach strategy for the past 4 years, building Spanish language campaigns publicizing the Federal Insurance Marketplace. They researched the fine details about how to best reach our audience of hard to reach Spanish speakers, many who have never had health insurance, and created radio and TV ads and print collateral that was creative, engaging, and helped us exceed enrollment projections each year. Throughout the campaign and at wrap up, they provided us with detailed information about the success of the campaign that allowed us to easily report results to our board. Juan, Sebastian and their team are also fun, willing to pitch in, and wonderful to work with.”
– Monica Crowley, Director of Communications and Compliance, Central Health
“Juan and his team were exceptionally thorough beginning with our first meeting. Cultural Strategies spent a considerable amount of time performing discovery on our company and our product prior to making a proposal for their services. Their responsiveness and ability to anticipate needs before they arise is beyond exceptional. We look forward to continuing our relationship with Cultural Strategies in 2020 and beyond.”
– John Mays, VP of Development, Cayetano Development, LLC.
“Cultural Strategies brought experience, creativity, and, just as importantly, a great deal of care to our project. Their team showed genuine interest in getting to know our organization and the problem we were facing. By the end, they were just as involved in our cause -- intellectually and emotionally -- as we were, and that made for a great collaboration.”
– Emilian Geczi, Youth and Community Engagement Coordinator, Chicago Wilderness
“Cultural Strategies assisted us in developing our logo and website for the My Texas My Health campaign. We were extremely pleased with the design and implementation of the campaign and working with Sebastian and his capable and professional staff has been great. We have used them in the past for several other projects and have no reservations utilizing their services again in the future.”
– Sonia Lara, Outreach Coordinator, Texas Association of Community Healthcare Centers
“The agency developed and produced a multi-media campaign for the purposes of building awareness of and differentiating Seton Health Plans’ CHIP and STAR Medicaid plans from competitors. The tagline they wrote, With You Every Step of the Way, conveys that Seton Health Plan understands that consumers want to protect their children from birth to adulthood. It was clear that Cultural Strategies understands that brands live by their connection with culture. Using their strong and strategic Hispanic consumer insights, they developed keenly relevant messaging. The tactics included bilingual TV spots, Radio spots, Outdoor ads (including OOH boards and Transit), and In-Store ads. I strongly recommend Cultural Strategies for your marketing needs to both the English and Spanish dominant consumers.”
– Janie Sanchez, Marketing Communications Specialist, Seton Healthcare Family
“Cultural Strategies' stakeholder engagement, approach development, and translation work was critical in helping us customize the Smart Trips Austin program to best serve and reach community members. Cultural Strategies was flexible and produced high-quality deliverables on time and on budget. They were always quick to respond to requests and provide his support. We couldn't have asked for a better partner for this quick-moving, complex project!”
– Hannah Mullin, Senior Programs Specialist, Alta Planning + Design, Inc.
“Cultural Strategies has been an invaluable one-stop resource for our marketing, advertising and communications needs. I have been most impressed with their ability to develop the right message, at the right time for the right medium. In addition, their ability to leverage our budget and get more value for our advertising dollars has helped us accomplish our goals efficiently. Their creation of our Ideal magazine with its 100,000 distribution is just one example of the great job they do with any project assigned to them. This quarterly publication is perfect for our target audience and has greatly enhanced our brand and name recognition in the communities we serve. I could go on about how great they are but let me just say this – I recommend Cultural Strategies without reservation.”
– Linda Burton, Director of Membership and Marketing, Sendero Health Plans
“Cultural Strategies was an invaluable part of the branding, marketing, and community engagement behind the City of Austin's land development code rewrite that our firm lead. Making the project relevant to the diverse range of community stakeholders was a huge challenge, especially those that do not typically participate and those that are hard to reach. Cultural Strategies helped us understand the community's concerns and the key issues among different audiences using different techniques such as stakeholder interviews, workshops, research, and the appointment of local ambassadors. Cultural Strategies helped us ensure the community's values and desires were represented in the process through these robust community engagement efforts. Their team created a wealth of effective materials for the project including posters, handout, and presentations, and worked closely with local media to shape the project narrative. In addition, their insights crafted the branding and messaging for the project, including the name and tagline CodeNEXT: Creating the Austin We Imagine.”
– Daniel Paroleck, Principal, Opticos Design