Marketing

Cultural Strategies strives for its client’s organization, initiative, product or service to be the one people think of first and feel the best about when the want or need for it arises. Therefore, we make sure to utilize the power of words combined with captivating graphic design, images and/or videos to persuade people into doing what you want them to do. Always emphasizing, through a sound strategy and all deliverables, the “What’s in it for me?” for the intended audience(s).

Based on our client’s objectives, budget, target audience, and campaign’s timeframe, we select the media outlets (traditional and/or new media) which will deliver the best reach and frequency. That is, that represent the best and wisest use of the available budget. Our media buying approach, strategy and tactics are based on the philosophy that we must effectively reach the end user as well as everyone within their realm of association who is in a position of influencing them.

Depending on your campaign’s needs and objectives, Cultural Strategies will also reach out to media outlets’ editorial side, sharing the benefits the initiative brings to the community, with the goal of increasing your reach, frequency, and influence through the power of news mentions, also known as “earned media”.
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